New and Updated IBM Software Offerings: The IBM Brand

More and more IBM software:

IBM announced a myriad of new and updated product offerings; including, new BPM releases and the new IBM Integration Bus, which is the next release of WebSphere Message Broker.  IBM is continuing a path to have the IBM Brand be their core software brand and the migration of key offerings from their heritage brand families, such as WebSphere, to focus on the IBM Brand.  This is necessary as it helps the world see the breadth of the IBM portfolio as there are many products and solution areas that span across the traditional IBM brands.  The perfect example is Mobile.  Mobile solution products would span WebSphere, Rational, and Tivoli for integration development and security.  Branding the IBM Mobile offerings IBM Mobile First not only makes sense but helps us all focus on the requirements of companies such as yours, and avoid worrying about sifting through a large variety of offerings.